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Part 1: The importance of an ITAM team

What does a mature SAM program actually look like in practice? This blog explores the Run phase of ServiceNow SAM, where automated processes, smarter software management...

You’ve built the basics of your SAM program, now what? The Walk phase is where you start using ServiceNow SAM to tackle more complex licensing, optimize SaaS spend, improve compliance and reclaim unused licenses. In this blog, we walk through the practical steps that help you move from visibility to measurable control.

FinOps in 2026: From Cost Control to Technology Value (Part 4 of 5 ) 

Behind many FinOps challenges lies a simple problem: the data is not consistent. This is exactly where ITAM comes in. Its core discipline - identifying, naming, owning, and tracking assets throughout their lifecycle - is precisely that what FinOps needs. It doesn't start with dashboards or tooling, but with getting the data right. And getting the data right starts with solid ITAM.

FinOps in 2026: From Cost Control to Technology Value (Part 1 of 5) 

ITAM and SAM have always focused on visibility, compliance, and lifecycle control. That work is more relevant than ever, but it's no longer the end goal. It's the starting point for something bigger. As FinOps expands into SaaS, licensing, and broader technology portfolios, the line between ITAM, SAM, and FinOps is starting to blur. And that's exactly the shift this series explores.

If you’re starting with SAM in ServiceNow, the biggest challenge is often knowing where to begin without trying to solve everything at once. This blog shows how the Crawl phase helps you build the visibility, data quality and foundations needed to create real value from your SAM program. In the past years Noventiq Northern Europe has implemented ServiceNow SAM, HAM and Discovery for many customers. We have walked the walk and talked the talk, resulting in a lot of lessons learned for all parties. 

Today, nearly every software publisher offers some form of Software-as-a-Service (SaaS) solution - ranging from straightforward storage repositories to full-stack productivity and business applications. Unlike traditional software, ...

What if we told you that we’ve been ignoring a whole category of assets that should absolutely be part of ITAM?

Let’s cut to the chase - sustainability isn’t a side issue anymore. It’s no longer just a line in your annual report or a feel-good initiative tagged onto a few recycling bins...

If you work in ITAM, FinOps is less of a leap than it looks. Both disciplines share the same core goals: visibility, cost control, and business value; just applied to different environments. This article walks through our See, Save, Plan, Run framework for cloud cost management and shows how your existing ITAM instincts translate directly into FinOps practice.