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If your CMDB and your ITAM platform disagree about a single asset, you don't have two systems of record. You have two guesses. That's the uncomfortable starting point for most organisations, even ones that are confident they've got this covered.
AI has officially arrived in Software Asset Management. With the Yokohama and Zurich releases, ServiceNow introduced and expanded Now Assist for SAM Pro, bringing generative AI directly into the SAM workspace.
Running SAM Pro in a single legal entity is challenging enough. Scaling it across a corporate group, with shared contracts, regional budgets, and multiple operating models, is where many SAM programs start to fracture.
This isn’t a tooling issue. It’s a structure and governance problem.
If you manage ServiceNow SAM Pro, you’ve seen it: you run reconciliation, open your dashboards… and there it is again: a long list of “Unknown Software”. You cleaned it up last month. You standardised names. You taught your team the right conventions.
ServiceNow SAM Pro is powerful – especially with the latest enhancements such as Guided Setup and Now Assist. It can normalise thousands of installations, reconcile entitlements, reclaim unused SaaS licences, and produce audit-ready positions.
If you’ve implemented ServiceNow SAM Pro and still feel like you’re only scratching the surface, you’re not alone. Many teams put in months of effort, switch on the dashboards, and then hit an invisible ceiling. Compliance numbers don’t add up, Finance is skeptical, and “automation” feels a lot more manual than promised.
A Noventiq ITAM Services Insight
In today’s fast-moving digital landscape, IT Asset Management (ITAM) is stepping into the spotlight. You’re being asked to do more than just track assets, you need to optimize licenses, reduce risk, and build governance that sticks.
Microsoft has launched a new flagship product: Microsoft 365 E7, the "Frontier Suite." The bundle combines E5, Copilot, advanced Entra, Defender, and Purview functionality, and agent-based AI into a single SKU. For organizations that are already heavily invested in Microsoft technology and are serious about AI adoption, this could be a logical consolidation step. For ITAM teams, it is also a moment to pause and reflect. Not to dismiss E7, but to ask the right questions.
In 2026, sustainable IT is no longer optional. It’s a business imperative!
With rising energy costs, tightening regulation, and stakeholders demanding accountability, organizations are under real pressure to act. And IT sits right in the heart of that conversation.
Your asset data and your cloud bill are telling different stories, and that's costing you
Most organizations discover the problem in a similar way: a finance leader extracts a cloud cost report, flags a spike in software licensing fees, and sends it to the IT Asset Management team. The ITAM team opens their CMDB or SAM tool and finds… nothing that matches. Different categories, different vendors listed, different time periods. Two teams, two systems, two versions of reality. And somewhere in the gap, there’s a six-figure problem that neither team had the authority or visibility to detect alone.
