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Part 1: The importance of an ITAM team

What does a mature SAM program actually look like in practice? This blog explores the Run phase of ServiceNow SAM, where automated processes, smarter software management...

You’ve built the basics of your SAM program, now what? The Walk phase is where you start using ServiceNow SAM to tackle more complex licensing, optimize SaaS spend, improve compliance and reclaim unused licenses. In this blog, we walk through the practical steps that help you move from visibility to measurable control.

FinOps in 2026: From Cost Control to Technology Value (Part 5 of 5 ) 

FinOps depends on a strong ITAM data foundation, so we can move past "how do we cut costs?" and start asking "where should we invest to create the most value?" That's the mindset shift that defines FinOps in 2026. It's four consistent habits being: executive involvement, broad scope, embedded cost awareness, and a single source of truth. All built on a strong ITAM foundation! 

FinOps in 2026: From Cost Control to Technology Value (Part 4 of 5 ) 

Behind many FinOps challenges lies a simple problem: the data is not consistent. This is exactly where ITAM comes in. Its core discipline - identifying, naming, owning, and tracking assets throughout their lifecycle - is precisely that what FinOps needs. It doesn't start with dashboards or tooling, but with getting the data right. And getting the data right starts with solid ITAM.

FinOps in 2026: From Cost Control to Technology Value (Part 3 of 5 ) 

AI has pushed FinOps beyond cloud and into SaaS, licensing, and hybrid infrastructure. This is also changing where FinOps sits in the organization: CIO or CTO instead of finance. At the same time, FinOps has to shift from reactive cost clean-up to proactive governance: bringing cost awareness into the design phase already.

FinOps in 2026: From Cost Control to Technology Value (Part 2 of 5 ) 

FinOps has officially redefined its mission from managing cloud value to managing the value of technology as a whole. AI is the single biggest reason why. It's introducing cost drivers that don't fit existing financial models. So, we can no longer treat cloud as a separate bucket. It now has to cover SaaS, licensing, and hybrid infrastructure together, all in one connected view.

FinOps in 2026: From Cost Control to Technology Value (Part 1 of 5) 

ITAM and SAM have always focused on visibility, compliance, and lifecycle control. That work is more relevant than ever, but it's no longer the end goal. It's the starting point for something bigger. As FinOps expands into SaaS, licensing, and broader technology portfolios, the line between ITAM, SAM, and FinOps is starting to blur. And that's exactly the shift this series explores.

If you’re starting with SAM in ServiceNow, the biggest challenge is often knowing where to begin without trying to solve everything at once. This blog shows how the Crawl phase helps you build the visibility, data quality and foundations needed to create real value from your SAM program. In the past years Noventiq Northern Europe has implemented ServiceNow SAM, HAM and Discovery for many customers. We have walked the walk and talked the talk, resulting in a lot of lessons learned for all parties. 

Today, nearly every software publisher offers some form of Software-as-a-Service (SaaS) solution - ranging from straightforward storage repositories to full-stack productivity and business applications. Unlike traditional software, ...